Kim Kardashian showed us that she could be very graceful and humble, especially when being persistently criticized over the name for her new shapewear line – Kimono.
Update: Now the brand is called Skims!
Within seconds of announcing the release of her new shapewear line “Kimono”, critics started accusing her of cultural appropriation. She listened and told the world that she will be changing the name of her new shapewear line.
Even though Kim hasn’t publicly announced the new name of her shapewear line, here is the complete story of what exactly happened.
On June 26 Kim introduced her new shapewear line “Kimono” that she has been developing over the last year. Stating that Kimono is her own special take on shapewear and designed for every body, every skin tone and coming in 9 different skin shades and sizes from XXS to 4XL.
We have to admit we have all been waiting for Kim to release an inclusive shapewear line but her fans did not embrace the name of her new brand. Within seconds, fans and critics started calling her out on social media for appropriation. With comments such as “My culture is not your plaything.” or “My culture is not your brand name generator.”
That was just the start of a load of backlash that Kim started to receive about the name of her shapewear line. Another fact pointed out by critics is that Kimono’s traditionally are a spandex-free design that does not enhance a woman’s figure but instead conceals it and that it seems to go against the whole idea of shapewear.
On July 27 within a day, Kim was forced to make a public statement to the New York Times about the public outcry of her shapewear line being named “Kimono.” Stating that she had no plans to change the name of her new shapewear line.
She declared that by choosing the name “Kimono” she was never trying to dishonor the heritage of this traditional Japanese garment. But merely she was showing respect to the Kimono by giving it her nod of approval for the beauty and detail that goes into every single garment. Stating that by trademarking “Kimono” is not stripping the actually Japanese garment of its title, just that her shapewear line will be identified with the same grace and beauty.
We can see why people were getting upset about her shapewear brand name, she was basically stripping a cultural garment of it’s own personal identify and giving it a whole new one.
July 1: Kim gracefully and publically stated on her Instagram account that Kimono is no more. She stated that one of the reasons for her success as an entrepreneur is listening to her fans and the public. She thanked everyone for the sincere criticism regarding the name “Kimono.”
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Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing – I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.
When she launched her shapewear line with the name “Kimono” she did it with the best intentions and never wanted to impede on the culture of others. Her Solutionwear brand is built entirely on inclusivity and diversity, so after considering what the name “Kimono” represents, she will be launching her shapewear brand under another name.
In an interview with WSJ Magazine, she honestly admitted that she didn’t think through how the name “Kimono” would have been accepted. She can’t believe she didn’t think of this thought beforehand. She apologizes and states that she had very innocent intentions.
Ok, we can forgive Kim! All of us make mistakes and the most important fact, is that she is willing to listen to the public and change. So come on and re-launch your Solutionwear line already with its new name!