We get it – shopping online for an affordable, good quality bra takes more time than we’d like to admit. There are so many new emerging brands, styles and reviews.

According to Google Trends, searches for “bra” increased by almost 150% since the beginning of the lockdown, as we all searched for the best bras. But we are definitely not browsing for the same styles and brands, as our preferences have drastically changed post-pandemic. Many us have traded in our push-up bras for a more comfortable option like a wirefree bra.

While shopping online might not give you the luxury of a fitting room to try an actual bra on for size, we have access to hundreds of thousands of reviews that give us an idea why women love it or why they don’t.

Shopping online for a bra takes more time than you would think, but still, it does take less time than if you went to the mall and physically looked at bras. There are so many new emerging brands and styles and we’ve gathered some of the very best bra brands from 2020 that are going to be in full swing for 2021 that you can shop for right from your living room.


Truekind has emerged in a short period of time, as a leader in the industry and is gaining popularity with women everywhere for their ultra-comfy wirefree bra collection. Their Everyday Essential Throw-on Wirefree Bra has more than 3,000 4-7-star reviews for fit, comfort and support. They specialize in making bras that women actually want to wear day-after-day and all day long.

Truekind Daily Comfort Wireless Shaper Bra

Why we love it: Made from a buttery soft fabric that wicks up excess moisture, leaving you dry and fresh throughout the day. It provides wireless support from 34A to 46DDD cup sizes and comes with an easy to use, hook and eye closure, so no need to pull your shoulder out while trying to get your bra on over your head. Truekind is the perfect option when you want support without the underwire.


Thirdlove is one of the first lingerie brands to introduce half-cup sizes to help women find their perfect size. Within the first few months of launching their all-inclusive bra collection, their T-shirt bra received more than 40,000 positive reviews.

Thirdlove 24/7 Classic T-Shirt bra

Why we love it: Thirdlove created the everyday essential T-Shirt bra that just makes you feel good inside and out. This stunning style comes in 8 colors and is available in a wide range of colors. It’ll be easy to channel your inner rock star in this bra. Thirdlove’s goal is to help you find a bra that actually fits and if you are not satisfied with the style or fit just return it, no questions asked.


CUUP are quickly making a name for themselves for providing consumers with stylish, comfortable and flattering bras that are suitable for all shapes and sizes. They offer affordable prices on premium quality lingerie by cutting out the middle man and are one of the only direct-to-consumer lingerie brands.

CUUP The Balconette

Why we love it: We love their virtual fitting process, high-performance materials and minimalistic style. Their mission is to redefine the way women look and feel in their undergarments. The 20-minute free virtual zoom fitting was informative and respectful. The added bonus is their adorable styles and designs.


Liberte is a premium lingerie brand that was founded by the model Amber Tolliver in 2019. All of the styles and designs are made using the finest quality Italian fabrics and manufactured by skilled artisans.

Liberté Bowery Mesh Plunge bra

Why we love it: Ultra-feminine styles that help you embrace your sumptuous side. Made from delicate Italian-lace with moisture wicking fabrics that enhance your confidence and a gorgeous plus-size bra option for extra support and comfort.


If you are a fan of comfort and support, Bali is the answer you have been searching for. The brand is beloved by women everywhere for its high-standard of quality and perfect fit since 1985.

Bali Comfort Revolution Comfortflex Fit Shaping bra

Why we love it: Trust us, you will reach for this daily comfort bra again and again. The seamless design smooths away any bra lines and back bulge, giving you a flawless look. Despite the fact that it has no underwires, it provides more than enough support for your ladies. Moisture wicking fabric keeps you dry and cool.


Skims has recreated the shaper bra into something we love to wear. In fact, Kim Kardashian’s styles are so comfortable that you won’t want to take it off. SKIMS is known for their all-inclusive line of shapewear and bodysuits, but their bras are quickly getting a cult-following. A wonderful alternative to your old heavily padded and uncomfortable underwire bra.

SKIMS Fits Everybody Triangle Bralette

Why we love it: We love the fully adjustable straps and back hook and eye closure. The full coverage makes this one of our top choices for minimizer bras. The power mesh inner layer helps prevent moisture buildup and provides extra padding for extra confidence.


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